claim
Researchers in e-commerce impulse buying studies are increasingly utilizing technology-assisted data collection methods, such as mobile app analytics, machine learning user behavior classification, and AI-generated recommendation response tracking, to move beyond static metrics toward dynamic modeling of impulse buying paths.
Authors
Sources
- Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com via serper
Referenced by nodes (3)
- artificial intelligence concept
- impulse buying concept
- machine learning concept