Ravi Dhar asserts that marketers must think like 'System 1' consumers because consumers shop from the gut rather than acting as rational 'System 2' thinkers who weigh each choice carefully.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (3)

• System 2 thinking concept
• Ravi Dhar entity
• System 1 concept