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Behavioral economics is fundamentally linked to human behavior as it studies how cognitive biases and emotions influence decision-making [1]. The field seeks to understand these drivers to better model financial markets [2] and productively channel human quirks rather than ignoring them [3].

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Mind Over Money: Behavioral Economics and Financial Decision ... linkedin.com Dr. Dawn M. Carpenter · LinkedIn 2 facts
claimTraditional economic theories assume people are rational actors who always make decisions in their best interest, whereas behavioral economics recognizes that cognitive biases, emotions, and social factors often influence human behavior.
referenceRichard H. Thaler's book 'Misbehaving: The Making of Behavioral Economics' details his journey in developing behavioral economics and illustrates its implications for understanding human behavior in financial markets.
Behavioral Economics: Everyday Biases That Shape Money Choices verifiedinvesting.com Verified Investing 1 fact
perspectiveBehavioral economics aims to channel human quirks productively by combining rational planning with an understanding of emotional drivers, rather than attempting to eliminate human behavior.