Knowledge Tree
Relations (1)
related 2.32 — strongly supporting 2 facts
Social media acts as a primary driver for impulse buying by integrating e-commerce directly into digital platforms [1] and utilizing peer-generated content to foster trust and perceived value [2]. This integration transforms impulse buying into a socially constructed behavior influenced by digital interactions and the desire for instant gratification {fact:1, fact:3}.
Facts (2)
Sources
Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com 2 facts
claimAs social media becomes more integrated into e-commerce, impulse buying is evolving from isolated acts into socially constructed behaviors co-constructed through digital interactions and emotional cues, as described in the study referenced as [92].
claimAs social media becomes more integrated into e-commerce, impulse buying is evolving from isolated acts into socially constructed behaviors co-constructed through digital interactions and emotional cues.