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Facebook and Uber are frequently analyzed together as prominent examples of modern firms whose success challenges traditional strategic theories [1], and both have been the targets of decentralized social media boycott campaigns {fact:2, fact:4}. Furthermore, they are compared regarding the complexity of user departure [2] and share a history of executive engagement with behavioral economics training {fact:5, fact:6}.
Facts (6)
Sources
Digital consumer activism: Agency and commodification in the digital ... ephemerajournal.org 3 facts
claimLeaving Facebook is more complex than leaving Uber because Facebook owns alternative platforms such as Instagram, as noted by Hern (2019).
claimThe #deletefacebook and #deleteuber campaigns were reactive and decentralized, driven by events surrounding the companies and the ability of Twitter users to mobilize via hashtags rather than ongoing organized pressure.
claimThe #delete campaigns targeting companies like Uber and Facebook rely on a form of digital agency that is reactive and decentralized, which unintentionally incites further social media use and information consumption.
Read This Story to Learn How Behavioral Economics Can Improve ... ama.org 2 facts
claimThe integration of behavioral economics into business practice accelerated in 2007 and 2008 when executives from Uber, Tesla, Google, Amazon, and Facebook attended classes led by Richard Thaler and Daniel Kahneman.
claimThe integration of behavioral economics into business practice accelerated in 2007 and 2008 when executives from Uber, Tesla, Google, Amazon, and Facebook attended classes led by Richard Thaler and Daniel Kahneman.
Business ecosystems as a way to activate lock-in in business models link.springer.com 1 fact
claimScholars realized that orthodox theories, such as a firm's industry position and strategic capabilities, provided an incomplete explanation for the success of companies like Alphabet, Alibaba, Airbnb, Facebook, and Uber.