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Sources
Business ecosystems as a way to activate lock-in in business models link.springer.com 3 facts
claimSpotify's initial business model was innovative in the music distribution industry by offering greater efficiency than iTunes or CDs (Rayna & Striukova, 2016).
claimNespresso's business model provides efficiency for consumers by allowing them to make coffee faster than previous methods.
claimManagers of pioneer firms must plan for the long-term deployment of their business models, which evolves from novelty and efficiency to the simultaneous activation of lock-in and complementarity.