Knowledge Tree
Relations (1)
related 2.00 — strongly supporting 2 facts
Questionnaires are a primary methodological tool used to analyze consumer behavior, as evidenced by their frequent application in marketing research [1]. Furthermore, researchers have specifically utilized questionnaires in conjunction with neuroimaging techniques like EEG [2] and fMRI [3] to study consumer behavior across various purchasing stages.
Facts (2)
Sources
Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org 2 facts
referenceCasado-Aranda et al. (2020) applied the Theory of consumer ethnocentrism using fMRI and questionnaires to analyze consumer behavior across pre-purchase, purchase, and post-purchase stages.
referenceAlvino et al. (2020) utilized EEG and questionnaires to study consumer behavior across pre-purchase, purchase, and post-purchase stages.