Patagonia is explicitly identified as a company that integrates sustainability into its business model [1], with its specific approach prioritizing external benefits [2].
claimPatagonia’s business model prioritizes external benefits, whereas IKEA’s model prioritizes operational integration.
claimPatagonia, IKEA, and Unilever are identified as companies at the forefront of integrating sustainability into their business models, though their levels of embodiment vary.
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